- NAME: Nicky Stewart
- CHALLENGE: Kokoda for a Cure
- CHARITY: Cure Cancer Australia Foundation
- DEPARTS: 31 October 2012
- TRAINING LOCATION: Dandenong Ranges
- FUNDRAISING METHOD: Excellent Online Strategy
“I consider myself extremely lucky. I’m fit, healthy, have a great job, great friends and family, and most of all a perfect little boy. But I need a challenge, and I think its time for me to give to someone else. “
Meet Nicky. Not only has she decided to walk the Kokoda Track for Cure Cancer Australia Foundation, she has also raised an incredible $10,000 in just 8 weeks! She is a super fundraiser!!! Nicky is keen to extend herself physically, mentally, and by trying to raise a huge $20,000 for the Cure Cancer Australia Foundation.
Nicky is well on her way to meeting her goal and is already halfway there. On 10 August 2012, Nicky gave us the following inspiring update:
“I started fund raising 8 weeks ago and am at the $10K mark…..l send a weekly update via email to all of my sponsors & then post to Facebook. I have stuck to my 4 key strategies as l am a busy single mum who works full time. They have worked so far!!! So sticking to a good thing. My event is my big one…….and I’m hoping l will smash the target l set originally!”
NICKY’S ONLINE STRATEGY – WEEKLY EMAILS ARE KEY!
Nicky has used an online strategy which includes sending out a weekly email to supporters, friends and family which gives them an update and has a heart-felt ‘call to action’ driving people to her personal fundraising page.
Here’s an example of Nicky’s Week 8 email:
Hope you all had a great weekend……how could you not !!! Please see my 8 week update that l have just posted on Facebook.8 Week Update…..$8,810 in the kitty & $1345 pledged….drum roll please….$10,155 or 50% of the way in 8 weeks……smashing it people !!!!!!!Corporate Sponsorship x 2 came in this week ! Sensational….[Company A] as my “Platinum Corporate Sponsor” with a massive $2,500 donated. The same day followed a “Silver Corporate Sponsor” from [Company B] with a superb $500 donation. I have support coming at me from all angles, which is just so inspriring & making me start to think if l could revise my $20K target…….although l will not get that cocky just yet !!! Lots of planning behind the scenes this week for my “Silent Auction Event”….pop Sat 6th Oct in the diary everyone. A cocktail night, DJ, dancing, silent auction, food & drinks…….invite is almost finalised & will be a great night out. This is my one & only event which will set me up for success with achieving my target……stay tuned !!!Not much on the training front this week, busy mum & work was intense, but an extremely rewarding & positive professional week with a planning day to scope out VISION 2013/14 ! Personally all l can think of currently is my Kokoda trek ! It is 12 weeks until l leave, the 12 week training plan is about to kick in & l just know this 3 months will fly…..l will continue to enjoy the ride that this goal is giving me & l am so proud of my 8 week status. I could never have dreamed being at 50% of my goal within 8 weeks, thanks everyone for your support !Sunday l am trekking down at Phillip Island. So far there are 4 of us going…..14kms, will be tough conditions, yell if you want to join in….if you are game !Have a great week………..Never, never, never give up !Nicky xx
On top of her excellent online fundraising strategy, Nicky has organised a fundraising event to take place in October 2012. See invite below: