An effective online fundraising page has an integral role in a successful fundraising strategy. It is easy to set-up, requires very little effort to maintain, and can be lots of fun.
Online fundraising is all about being creative, and there are certainly some secrets to its success. Here, we share Inspired Adventures top 10 tips to get the most out of your online fundraising. Every little bit counts!
1. Be inspirational
Remember why you have taken on this challenge. What does this journey mean to you? Inspiration inspires! Include a compelling photo and introduction. Let people know what you’re doing and why, where their money will go, and how much you would like them to donate.
2. Think big
Be ambitious when setting your fundraising target – you never know how generous your supporters will be. The sky’s the limit!
3. Put your money where your mouth is
Why not make the first donation yourself? Your supporters will be impressed by your commitment to the cause. Ensure the first donation is a big one to set a precedent for further donations.
4. The importance of a tangible outcome
Let people know the difference they can make. What will a $30 donation provide? $50? $100? $1000? Perhaps their donation can fund a doctor for an hour, or give a family food for a week. A tangible outcome not only encourages people to donate more, but also demonstrates their donation will make a difference.
5. Strategic planning
Consider friends, family and colleagues who are likely to be your most generous supporters and ask them for donations first. Other donors are likely to feel inspired and match initial donations. Make sure you get your site up and running early to maximise your fundraising potential.
6. Expect the unexpected
Don’t be disheartened if your nearest and dearest do not donate as much as you would like or do not donate to you at all! You may find your most generous donations come from people you do not know so well. For various reasons, some people will not support you, and it is important to be prepared for this.
7. Be a social network guru
The world of social media opens up many avenues for promoting your cause. Regularly update Facebook and any other sites you use with your fundraising website address (URL) and training progress so your supporters can follow your journey. Have you ever considered writing a blog? Here’s your moment. Remember to change your email signature to include a link to your online fundraising page.
8. Update your page regularly
Think of your online page as the ‘hub’ of your fundraising. While it may appear to be a passive tool, it has the potential to be the central point of your fundraising journey. Change your photo, spice it up, and edit your personal message often.
9. Ask again. And again. And again.
It’s not nagging, it’s reminding! Some people need a bit of encouragement to dig into their wallets. A friendly reminder every few weeks will not go astray. Why not ask your supporters to donate again when you are about to depart? Keep it interesting to keep them interested. Include facts about the charity, and your destination.
10. Say thanks!
Of all our tips, thanking your supporters is the most important. All donations, however large or small are valuable and will contribute to your success. Shout about your supporters over social media, consider a handwritten letter or card for your bigger donors, and why not hold up a thank you banner and have a photo taken while on your adventure!
Did you know…?
- Supporters are likely to make bigger donations online than offline
- $65 is the new $50! Research shows donors will not be deterred from donating when asked for $65 instead of $50. The same applies for $110 / $100.
- Finding your online fundraising page URL too long? Check out www.tinyurl.com for options.
Read more Charity Fundraising Tips or visit the Inspired Adventures Calendar and find a Fundraising Trek or Adventure perfect for you.
